Wednesday, May 14, 2008

We had thought that producing some matter on agency marketing would be an impossibility. However, once we started, there was no turning back.

Today's agency marketing Article
Health, Wealth, & How To Reach The World: Network vs. Access Marketing


Network Marketing is here to stay. Whether you believe it, or whether you believe IN it, you need to give yourself a reality check right now. The ?corporate? way of doing business is soon going to go the way of the dinosaur. If you think that your present job, contract work, or other financial opportunities are going to pay your bills for the rest of your life, it?s time to realize that there is a new and better way of doing business, and that you need to get educated in the new tactics if you want to survive!

The same corporate-type companies such as the one you may work for right now have realized that there is a cheaper and more efficient way to distribute their products and services. That way is ? of course ? Network Marketing.

Most people know about network marketing, but for anyone who doesn?t, here is the nickel tour:

Network Marketing involves a company selling their products to you at a wholesale price, and allowing you to then resell those products at retail price, thus pocketing the difference between the wholesale and retail price. In addition, when you share the lucrative opportunity with someone else who also wants to make some money, you get a piece of the income generated by that person. They tell someone else who also comes on board, that person tells someone else, and on and on it goes.

Here?s the best part: Depending on which company you decide to work with, you can get a piece of the action for each of those levels that come on board down to as far as EIGHT levels! In other words, you get to make money off of the work that you personally do, and also make money from what up to 8 other people do.

It gets better. As each of those 8 people bring people into the organization, you end up with a piece of the action from all of the people that THEY bring into the business as well! Eventually, you can be getting cash and other rewards from the work of literally tens of thousands of people. Pretty sweet deal, right? So what?s the catch?

Well, if you work for the right company, there really isn?t one. However, the definition of ?right? is subjective at best, and if you want to make an informed decision about whether or not to get involved in this type of extreme money-making opportunity, you need to understand more about what exactly will be involved with distributing the products or services provided by your chosen company.

Now comes the major difference between almost every network marketing company out there, and 1 very special exception, which you will learn about in a minute. Let?s start with an example.

You go to a restaurant downtown and have one of the best dining experiences of your life. You can?t stop raving to anyone who will listen about how wonderful it was, and you recommend the restaurant to everyone that you talk to. You are now a network marketer!

However, would any of those people have heard about that restaurant if you hadn?t told them? Maybe, or maybe not, but they certainly wouldn?t have heard about it as quickly as they did since you couldn?t stop talking about it for days. That?s network marketing ? except that you don?t get paid for it.

Now, let?s look at an example of ?Access Marketing?. That same restaurant has advertised and gone out of their way to create an actual community around their presence downtown. They have representatives that do nothing all day but tell people how great the restaurant is. They get on the news and gain instant credibility when they do an interview with everyone?s favorite reporter on the 6 o?clock news. They sponsor a local charity event and give out samples of their food for free.

What this restaurant has done is create a huge amount of public awareness about their establishment. Not everyone has actually eaten there, but people have definitely heard about it.

Now, that same restaurant hires a group of network marketers and tells the marketers that they can eat at the restaurant for a nice discount, and all they ask in return is that the network marketers tell other people to come there and eat.

The network marketers then go out into the community and say, ?Have you ever heard of ?Such and Such? restaurant? You should go there and eat!? The people in the community -due to the previous efforts of the restaurant- say that they have in fact heard of that restaurant, and they would love to go there and eat! Now, when the people referred to the restaurant by the network marketers come in to eat, the restaurant pays the network marketers for the referral!

So what is the difference between network marketing and access marketing? In network marketing, you are trying to get people to use products or services that they have probably never even heard of, or if they have, they really don?t know much about the company. In access marketing, you tell people to use products or services that they have heard about, and they have also heard good things about those products or services! Do you see the difference?

In other words, the company that practices Access Marketing does the advertising FOR you. All you have to do is tell people they should use those products or services, arrange for the people to get them, and the company pays you ? usually quite handsomely ? for your efforts.

So, all of that being said, refer back to the beginning of this article where you learned that the only way to secure your future is to learn the ins and outs of network marketing. It?s a true statement. Now ask yourself if you want to work with a company that is going to make YOU do the advertising, or a company that is going to do the advertising for you. It?s a pretty serious no-brainer, right?

What if that same company was the only company in the industry paying you up to 8 levels deep, as opposed to the 5 levels paid by most other companies? What if that same company also had a Global Bonus Pool that literally allowed you to get paid on the work done by people all over the GLOBE? What if that same company cared more about you as an individual than it cared about how many sales you generated? Want to find out the name of that company?




A Short agency marketing Summary
Crestview Full Size Headboard or Footboard - Powell Furniture - 691


This headboard or footboard comes with an optional extension that you remove for the footboard so that it sits lower. Order 2 for a complete bed and do not use the optional extension for the footboard.

691 Features: Full Size Constructed of steel with decorative aluminum castings Fully assembled Finish:
Vintage Brass

Dimensions:
Headboard: 54" tall, Footboard: 38" tall



Price: 232.99



Counter Bar Stool - Camelot II Swivel Counter Stool - 4356-824


Resplendent in a rich black gold finish and draped in a metal rope motif, our Camelot dining group is a collection fit for royalty at a commoner's price. The 360 swivel stools feature a neutral and versatile fabric seat and intricate castings on the back with a twist rope design.

Finish:
Black Gold

Dimensions:
21"(W) x 18"(D) x 41"(H); Seat Height: 26"



Price: 116.08



High-Pressure 5/8" Top Folding Table 30" x 96" - Correll Office Furniture - CF3096P


For moderate to heavy duty home, office, food service and commercial use. CF3096P Features: Standard 29" fixed height High-pressure top on 5/8" high density particle board core, with backer sheet 1", 18ga. Steel pedestal legs 1 5/8", One-piece steel apron Mar-proof plastic foot caps and edge molding Automatic lock-open mechanism Finish:See options Dimensions:30" x 96"


Price: 209.00



Toddler Bed - DaVinci Furniture Elizabeth Convertible Toddler Bed - M0810


The 810 Elizabeth can be converted to a full size bed. Standard full size bed rails are sold separately and can be purchased at most mattress stores.

M0810 Features: Constructed with solid pine This bed uses the same mattress as the crib Proper and first transition from the crib before moving to a twin bed Finish:
See options

Dimensions:
54 1/2" x 30 1/2" x 32 1/2"(H)



Price: 209.00



Teen Trends Rolling Cube Bench - Powell Furniture - 517-564


An upbeat, cool look that's not just for school anymore.

517-564 Features: White PVC cushion Writing surface covering a storage area on the flip side of cushion Industrial casters for mobility Includes 2 orange and 2 white panels Made from industrial strength powder coated square tube, bar stock and sheet steel Fully assembled Finish:
White cushions and (2) Orange and (2) White panels

Dimensions:
18"(W) x 18"(D) x 16"(H)



Price: 124.43



Recommended agency marketing Items
Women's Bean Project Firehouse #10 Hot Chili



Women's Bean Project Firehouse #10 Hot Chili
The spicy combination of chipotle and crushed red pepper give this three-bean chili quite a kick. Named after our bilding, the old Denver Fire Department Firehouse #10.

About the Women's Bean Project
This product is made by the women at the Women's Bean Project, a social enterprise that offers a transitional job in gourmet food manufacturing designed to provide immediate income, arrange support services to overcome barriers to employment, and teach the job readiness skills needed to get and keep a job. The Womens Bean Project employs women who come from backgrounds of chronic unemployment and poverty, and helps them develop the work and interpersonal skills needed to function independently in the workplace and community. These tools empower women to create better lives for themselves, provide their families with hope, and contribute to a stronger community.

Customer Review: Fall is the time for Chili!!!

We tried this for the first time this week. I made it in my crock pot, even though that isn't how the directions read. It worked out great. We had it with sour cream and onions one night, in a baked potato another night and tonight mixed with whole wheat pasta. Yummy! Women's bean project is a worthwhile cause, too!!



ATP Advantage Creatine Serum



ATP Advantage Creatine Serum



Site Saver Outdoors Ashtray Gray



Site Saver Outdoors Ashtray Gray
Site Saver8482; Outdoor Ashtray Collects and extinguishes cigarettes through restricted opening with minimal odors and maintenance. Made of high-density polyethylene for outdoor use with hexagonal styling. Measures 12" diameter x 42"H.



Cross Cookie Cutter Set



Cross Cookie Cutter Set
3 tinplate Cross cookie cutters including a miniature. For religious holidays and occasions.



Data Backup 3 By Prosoft Engineering



Data Backup 3 By Prosoft Engineering
Data Backup 3 is the new update to the simple, automated backup solution. It features a new user interface, the ability to backup to multiple CDs and DVDs (automatically spanning on multiple disks) and other performance improvements. The built-in backups is great for iTunes, iPhoto, system and other important data. It also now offers the ability to "go back in time" to view files and directories, as they were when the backups happened. Synchronization makes two folders identical by copying missing files and replacing older files Automatic compress your data on your computer to save hard drive space

Customer Review: Larry Grinnell's MyMac.com Review

Everyone hates doing backups. I know I do. Like most utility software packages, products like this are ignored until it is too late, and your precious data is gone. It's funny how diligent I was at work (I suppose my job being at stake had something to do with it...), yet I almost never backed up anything at home. I've been playing the odds for a lot of years, and have so far been pretty lucky.



The reality is that because nothing has happened, you get lulled into a false sense of security. When it finally does happen (drive crash, deleted a vital file, etc.), the cries of anguish are deafening. Again, it's never happened to me, but that doesn't mean it won't at the most inopportune moment possible, because that's how these things go. That's why I urge all of you out there in internetland to get yourself some backup software and one of those amazingly cheap external hard drives. There has never been a better time to buy one of these USB 2.0 packages of storage goodness. When you can by a 500 gigabyte drive (that's half a terabyte!) for under $125.00, and 120 giggers for around 50 bucks, there's absolutely no reason in the world not to embark on a solid backup plan right this very minute. Can't afford an external drive even at these prices? Most of your Macs probably have a CD and maybe even a DVD burner. A CD burner can put up to 700 megabytes on a disk, and a DVD burner, around 4.5 gigabytes (almost 9 GB on the double-layer disks). You know, these nice internal and external hard drives are coming down in price for a reason--they're built more cheaply, and are likely to fail more unpredictably than drives of the past. It might last 20 years, or it might go out in a blaze of glory tomorrow.



Data Backup 3.0 from Prosoft Engineering is a terrific backup program. It supports nearly every kind of media: CD, DVD, hard drives, network drives, and I'm sure even more. It's a real bargain at $59.00.



Installation is a breeze. It uses Apple's "package" method of installation. Just double-click the Data Backup.pkg file, answer a few questions, and it installs in a flash.



Help comes in the form of a detailed and well-illustrated 45 page file that opens when you select Help from the Help menu.



I decided to use my dual 2.0 GHz G5 PowerMac tower as my test subject. It has the optional 400 GB drive, so there's a lot to back up, though not as bad as it might seem, because I am not backing up the operating system or applications. I have the original media for those, so it seemed wasteful to back them up too, although you can if you want to.



That said, Data Backup 3.0 also gives you handy pre-written backup scripts so you can back up:







When you launch Data Backup 3.0, this is what the initial screen will look like, though without a volume name where you want to backup your files to.







Setup is pretty basic. I won't dwell on the preferences, as you probably won't need to go in there, and if you do, the Help file will guide you through what you might need to do.



If you want to keep things really simple, you won't even need to do much more than what you see in this initial screen, except for one teeny little thing--you need to tell Data Backup 3.0 where you want your backed up files to go: disk, network drive, or CD/DVD.



If it's a local disk or a network volume, go to the File>Set Default Destination menu item. I have chosen my external 500 gigabyte hard drive, originally named as 500 Gigger. Click the Select button and choose your drive. If you want to back up to a network volume, first you will need to mount your network volume as you normally would from the finder. It will show as an option when you click the Select button. When you have made your selection, click the Set button. The pull-down menu items under Quick Backup get named with your backup volume.







Now, it's just a matter of selecting the Quick Backup option you want. In this example, I am backing up my User files. Select All User Files to /Volumes/500 Gigger, and click the Start Now button. That's all there is to it. Really. It takes less time to just do it than it did to read the description. The screen below is what it looks like when the backup starts.







If you want to back up to CDs or DVDs, Data Backup 3.0 can do that, too, prompting you to insert a new disk when the one in the burner fills up. This is probably the best solution for files you really can't afford to lose, so you can get them onto convenient media, and then move them to a safe place away from your computer (a fire- and theft-resistant safe, a safe deposit box, a data archival center, etc.). Sure, you can do this with external hard drives, but that gets a little more expensive. From the Quick Backup menu, make your backup choice: iPhoto or Document files to CD/DVD.







When you click the Start Now button, the screen below pops up, prompting you to insert a CD or DVD.







You can also schedule when you perform your backups. Click the Schedule (calendar) icon on the main screen. The first screen that appears the one you use to set selected dates for backups. You can also choose an interval (every n minutes, hours, days, or weeks), starting at a designated time, selected events (backup at system startup, or when a destination or source volume appears on the system), or simply which days of the week do you want to back up, at a given time. The more automatic you make things, the more likely you will be to actually use it.



There, easy to do backups that if you did nothing else, you would have safely preserved data from your system to a secondary storage place, so if the unthinkable happened, you'd still have your data.



But wait, there's more! See that Show Backup Options triangle? That's where the real power of Data Backup 3.0 is hidden. Basically, if you don't need to do any more than what I described above, you don't need to go into the options. If you're like me, who has stuff stashed on multiple disks and maybe on network drives, and who knows what else, you will need this power.



Click the little triangle next to Show Backup Options and you will see what I mean.







In this window, you can choose more data sources to back up by clicking the "+" symbol in the Sources part of this window. It permits you to select complete volumes or just some folders on different volumes, or maybe folders not stored within your /Users folder. You can also select multiple destinations for your backed up files by adding more volumes or folders to the Destination field. The Destination Type pull-down lets you select Volumes or CD/DVD for backups.



There are extensive "rules" that can be applied for backing up files, which can be found in the Rules tab (see above). Data Backup 3.0 is also scriptable, using Automator.



Data Backup 3.0 can compress your backup files to make room for more backups and other files on your backup volume, and if you have sensitive information, you can encrypt your backups. There have been a ton of articles in the paper lately about personal information getting disseminated because backup tapes were stolen, and they were not encrypted. Well, here's your chance to protect your backup files (and maybe your job, if you are using this product for business). This program is so smart that a Preferences setting even automatically powers up your computer, performs the backup, and shuts it down again. Speaking of business (or for multi-computer families), Prosoft offers attractive multiuser licenses, too. Check out their product page at http://www.prosoftengineering.com/products/data_backup.php for complete pricing information.



With its default settings, a newer version of a file will overwrite the older version. In the Data Backup>Preferences menu, you can set Data Backup to perform more sophisticated Full/Incremental backups, where only the newer or replaced files are backed up, and older versions of files are retained in the backup archive. The Backup Type pull-down offers many backup methods: Simple Copy, Clone (make a bootable copy of your hard drive), Versioned, Full, Incremental, and Synchronize. Read the excellent online help manual for descriptions of each type and the advantages/disadvantages of each one. You can also download the version 2.1 manual at http://www.prosoftengineering.com/docs/DataBackupManual.pdf.



Depending upon how you configured your backup, restoration can be just as simple as dragging the contents of your backup drive back to your original drive. Otherwise, you can use the easy-to-use File>Restore feature to recover individual files or a complete volume, and if you do incremental backups, you can even restore your data to a specific date. I don't mean to give this feature the short shrift, but you really need to try it for yourself to really appreciate how well it works in your own personal backup/restoration scenario. Again, read the online help file for complete details.



As much as I hate doing backups, this program is as powerful as anything out there, and I come from a strong Retrospect ((http://www.emcinsignia.com/products/smb/retroformac/)) background (I used Retrospect for 10 years in my office and never lost a file that was backed up, but if you want to buy a version of Retrospect that will back up to a network drive, or back up to one of the zillions of different types of tape drives still out there, it'll set you back about 500 bucks). Data Backup 3.0 is strong, yet easy enough for me to set it, forget it, and perform my hated backups without having to think about it. I can't imagine giving higher praise. Gee, about the only negatives I could come up with were that the manual posted to the website was the previous version, but the descriptions of types of backups and program fundamentals were mostly the same, so it isn't a huge negative, and Data Backup 3.0 doesn't back up to non-mainstream devices, but if you have specialized needs like that, you are probably already using Retrospect or something like it already.



MyMac.com Rating 4.5 out of 5

(screen shots and original review at http://www.mymac.com/showarticle.php?id=3049 )

Customer Review: Good features, but a couple of shortcomings

The Pros:

--A comprehensive group of pre-defined backup sets. The software is determined to help you keep good backups. Kudos!!

--Ability to define your own backup sets, very simple UI for this. And the advanced features in defining backups are very good.

--Good scheduling for the backup sets. Can have separate schedules for the various sets.

--Response to email support inquiries has been fast and courteous.



The Cons:

--As reported by other reviewers, the software often asks you to re-enter the serial number. This is anoying at best, and fatal if it occurs during an automated backup in the middle of the night.

--Cryptic log file. You'll get a report that an error has occured during a backup, but the log file doesn't give much help in determining which files were involved.



The Summary:

Buy this software for the good UI and ease of use. But quality and reporting needs to improve before I can give it another star.



News about agency marketing
RSS makes it possible for people to keep up with their favorite web sites in an automated manner that's easier than checking them manually.




Business News
Health News
Science News
Technology News
Entertainment News
Politics News
Sports News
World News


Vendor assailed for unfair marketing - FCW.com

Mon, 12 May 2008 15:22:40 GMT

Vendor assailed for unfair marketing
FCW.com, VA - May 12, 2008
However, no agency has conducted such an assessment. The company, Mobile Armor, has reportedly pulled the document from its marketing materials. ...


The Third Obstacle to Health Care Reform: The Lobbyists - TPM

Wed, 14 May 2008 02:21:24 GMT

The Third Obstacle to Health Care Reform: The Lobbyists
TPM, NY - 1 hour ago
Sheryl Conley, Zimmer's chief marketing officer explained that "seven studies now underway will look at patient satisfaction and range of motion. ...


Labels:

2 Comments:

At 5:51 AM, Anonymous Anonymous said...

Good post.

 
At 9:13 AM, Anonymous Anonymous said...

ابن بطوطة العزيز وكأني في الصين أتجول وهذا اعتراف يجب أن اسجله خطوطك تسافر بنا ،، لأنها متقنة جميلة هي الصين شكرا لك

 

Post a Comment

<< Home

Type or paste in the auto-responder form code.