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Five Ideas for Unique (and Cheap) Marketing

Home-based businesses generally lack the large marketing budgets of bigger companies, but a smaller budget doesn'thave to stop you from engaging in clever and effective campaigns.
2003 Vishal P. Rao

Home-based businesses generally lack the large marketing budgets of bigger companies, but a smaller budget doesn't have to stop you from engaging in clever and effective campaigns.

When marketing on a budget, you need to "think outside the box" and go beyond the obvious marketing approaches. Direct mail and banner ads, for example, are one way to go, but if your competition is using similar methods, you need to differentiate yourself.

Below you will find a few unique ways to boost the exposure of your home-based business and generate more sales without depleting your budget.

Idea #1 Offer Something for Nothing

One of the biggest ways to draw a crowd off- and on-line is by offering something for free. In particular, something that will be of interest to your target audience.

For example, if you sell arts and crafts, you might offer a free guide to craft shows in North America. If you sell collectibles, you might offer a free newsletter of tips and news relevant to collectors. If you sell marketing books, you might offer free articles about marketing.

When you provide these types of freebies, people will flock to your site. Some may only be interested in your free stuff, but others will take the next step and become full-fledged customers.

Remember that whatever you give away has a high perceived value, but costs little to produce.

Idea #2 Join On-line Discussion Groups

No matter what you are selling, chances are there's a discussion group on the Internet patronized by your target audience. The key is to find the right ones and become a member.

Once you find that group, start visiting the forums and message boards and responding to questions regarding your area of expertise. You should create a subtle signature file to post along with your responses. This file should direct people to your web site for further information.

Does this method work? One person who used it earned $6000 just from efforts involving discussion groups.

Idea #3 Consider the Charitable Angle

People enjoy making a contribution to worthy causes and doing business with companies that try to make a difference in the world. Consider setting aside a portion of all sales as donations to a specific charity. Make sure to select a charity with a wide appeal and a good reputation. Don't forget that these donations also make appropriate topics for press releases which could bring you even more attention and sales.

Idea #4 Repackage Products

After a product has been available for awhile, sales naturally decline. You could lower the price or even discontinue the product altogether as solutions, but a better way to boost slow sales is to repackage those old products and sell them in a whole new way.

Consider bundling multiple products together for one price or offer the older product as a free gift to new customers. You may also want to try it out on a totally new target audience. Simply taking the time to revamp an old product, perhaps with the addition of a new chapter or special feature, can allow it to be sold as an all-new version.

Repackaging can help you boost sales and extend the profitable life of your products.

Idea #5 Sell Yourself as an Expert

No matter what you sell, you are proclaiming yourself to be knowledgeable and experienced in that industry. People want to believe that you are an expert who they can trust with their hard-earned cash. You want to convince people that you are an expert who has products that deliver what you promise.

One of the best ways to do both of these things is to become a speaker on topics related to your industry and to home-based business in general. Speakers are needed at a variety of functions, including trade shows, chamber of commerce functions, high school/college career festivals, and more.

Another way to position yourself as an expert is to become a part-time teacher in a college or community center where you share your knowledge of business and your industry with others. Or consider becoming an author. You could write an e-book related to your business which could gain you considerable recognition as well as revenue.

Any of these methods will help you market yourself as an experienced professional worthy of potential customers' attention.

With these five ideas and a little creativity, you can take steps to set your business, your product, and your marketing apart from your competition.

__________________________________________

Vishal P. Rao is the editor of Home Based Business Opportunities - A website dedicated to opportunities, ideas and resources to help you start a home based business. Visit him at: http://www.home-based-business-opportunities.com

About the Author

Vishal P. Rao is the editor of Home Based Business Opportunities - A website dedicated to opportunities, ideas and resources to help you start a home based business. Visit him at: http://www.home-based-business-opportunities.com

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Kids Chair and Seating - Mini Cell Phone Chair in Blue - LumiSource - CHR-CELLMINI-BU


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Articulating Mech Keyboard Platform and Mouse in Cherry - Right Handed - ARTC-KEY-R


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Bean Bag Chair Adult in Maui Red - Print and Plush - 30-1041-684


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Women's Bean Project Toni's 10 Bean Soup

Women's Bean Project Toni's 10 Bean Soup
The symphony of flavors and textures combined with just a hint of spice give this soup a hearty flavor. You add the tomatoes. You can also add meats or vegetables to make it more of a stew. The 10 beans are layered for an attractive presentation to a hostess or your favorite chef.

About the Women's Bean Project
This product is made by the women at the Women's Bean Project, a social enterprise that offers a transitional job in gourmet food manufacturing designed to provide immediate income, arrange support services to overcome barriers to employment, and teach the job readiness skills needed to get and keep a job. The Womens Bean Project employs women who come from backgrounds of chronic unemployment and poverty, and helps them develop the work and interpersonal skills needed to function independently in the workplace and community. These tools empower women to create better lives for themselves, provide their families with hope, and contribute to a stronger community.

Customer Review: Women's Bean Project - Great Gift Idea

I did not purchase this but received it as a Christmas gift. It was wonderful! My husband actually made the soup. He followed the directions, added some ham and it was soup! He did say that the beans seemed to get done quicker that he thought. He would not presoak them as suggested. It's a great gift that not only gives to the recipient but helps women in need as well. I would highly recommend it and will be purchasing some myself!

Customer Review: 10 bean soup

Last night they predicted an ice storm and I was going to have the day off for MLK, so I knew that this was the day to make soup. This one is excellent! My only addition to the recipe was a ham bone and about a cup of rice. It made a great, satisfying supper. Pat

HAIR NO MORE VANISHING CREAM 6 OZ ULTRA AWAY FOR GOOD

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Hair No More advanced hair vanishing crme painlessly eliminates unwanted body hair with a protective natural barrier and pro-vitamin, anti-oxidant complex(Containing vitamins A and E, green tea, aloe vera and natural plant extracts.)Hair is gently removed from the follicle bulb, leaving the skin baby soft and silky. The unique blend of bioactive plant extracts found in the hair inhibitors, gel or spray seep into the hair-free follicle reducing the hair shaft naturally at the follicle growth site. The hair becomes thinner and finer over a one to four month period.Most people report hair stops growing with ongoing maintenance. The 3-in-1 process conditions, moisturizes and protects the skin against the environment.

Edge Marketing 200006 Canopy Red

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Brush Markers 12-pc. Set- Pastel Colors

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Broad brush tips that deliver bright color.

The Big Green

The Big Green
When the cast is removed from his severely broken arm, clumsy 12-year old Henry Rowengartner (Thomas Ian Nicholas) is shocked to find his arm has become a 100 mile per-hour thunderbolt. His throw from the bleachers directly to home plate alerts the last place Chicago Cubs and before you can shout "play ball!" he is signed as their new ace pitcher. With a few pointers from an aging star pitcher (Gary Busey) young Henry actually manages to pull of the impossible.

Customer Review: Little Giants - football + futbol = The Big Green

Let's be honest. You already know the beginning, middle, and end to this movie. You know it even if you haven't watched it. Nonetheless, is an enjoyable, albeit incredibly predictable Disney sports flick. Basically, it's Little Giants with a European translation of Football.



When the film begins, an attractive, teacher named Anna Montgomery (Olivia d'Abo) arrives in a small town as a visiting teacher - sort of a teaching abroad half-year deal from England, but without the bad teeth. Anyway, she's a horrible teacher; so she decides to teach her lessons via soccer indoctrination. The kids would rather be doing something more fun, like covering themselves in Cheetos and letting birds eat off of them.



Anyway, the kids name their team after their field in a nearly-stolen-from-Mighty-Ducks concept, and the teacher gets them to play soccer. Naturally, the kids suck when they first begin to play. They're so bad it's almost as if each kid suffers from vertigo or something; they completely lack any sort of athletic ability or coordination. And, the fat, red-headed kid from Sandlot plays a goalie who is afraid of the ball (like Goldberg the goalie from Mighty Ducks), and sees opponents as ninjas, terminators, and zombies (like visions of puppyheads from Waterboy).



Soon enough, just as the sun rises, the movie follows the Disney movie sports formula. The kids that sucked start to win, lose to the best team in town inevitably coached by a jerk, the kids learn life lessons, insert goofy character (Steve Guttenberg), at least one kid on the team overcomes some sort of difficulty, and the good guys vs. bad guys finale for this genre. I'll let you guess who wins.



It's typical, easy to pick apart for a paint-by-numbers script and mediocre acting, but it's still fun enough to enjoy.

Customer Review: the big green

This was a christmas gift for a relative. As far as I know, he is enjoying it. Thank you and have a prosperous new year!

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Legalize Marijuana Now To Save The Economy | Bill Maher’s RealTime on HBO

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Flows to European equity funds wane

Mon, 13 Nov 2006 06:26:07 GMT
LONDON (Reuters) - Investors pumped less money into Europe's equity funds in September as gains to stock market indices failed to galvanise interest, according to monthly data from research company …